JAKARTA - One of PT Campina Ice Cream Industry Tbk (CAMP)’s plans next year is to enter the premium ice cream and refreshment ice cream segment.
"By entering those two segments, the company will automatically strengthen the brand's existence as the main player in ice cream," said Campina's management quoted from Kontan.
Next year, Campina will also improve the communication platform with a more aggressive marketing campaign, one of which is through a digital platform. In addition, the company will also expand distribution penetration in Java and outside Java. The company will appoint a new distributor for the region outside Java in order to expand and penetrate secondary cities.
Unconventional marketing channels are also developed by the company through e-commerce, home delivery, HoReCa, and lifestyle. (LM)