JAKARTA. PT Estetika Tata Tiara Tbk (BEEF) is targeting Japan as a sales target for processed meat products, because it will help expand the company's business to various countries.
Grace Adoe, Marketing Director of BEEF, said that the company had participated in Foodex Japan 2019, the largest food exhibition in Asia, earlier this month. "Foodex Japan 2019 can bring BEEF together with potential buyers, such as importers and distributors from all over the world," Adoe explained on Saturday (9/3) through her official statement.
In addition, Adoe admitted that the processed meat market in Japan has quite high quality standards. This means that if BEEF can penetrate the Japanese market, said Adoe, BEEF products will have added value to expand its market to other countries.
In addition, Adoe explained, Japan has a high demand for halal products. BEEF is optimistic that it can explore the processed meat market in Japan, because it is able to provide halal meat products. (KR/AR)