JAKARTA. PT Garuda Food Putra Putri Jaya Tbk (GOOD) targets a performance increase in 2019 by boosting domestic and export market development.
Dian Astriana, GOOD's Head of Corporate Communication, said that the company targets an increase in sales turnover of around 15% this year. In comparison in 2018, GOOD's revenue reached Rp 8.07 trillion, up 8% from the end of 2017 which had amounted to Rp 7.48 trillion. The total revenue of the company in 2019 could reach Rp 9.28 trillion.
According to Ms Astriana, to achieve these targets the strategy implemented by GOOD is to focus on developing the domestic and export markets. She added that the company will also introduce new products and strengthen domestic distribution channels to increase productivity.
"We will also develop the GOOD market overseas by finding opportunities in new countries and increasing market penetration in destination countries that have grown very well lately, especially in Asia," Ms Astriana told kontan.co.id, Wednesday (13/2). Currently, GOOD has exported its products to more than 20 countries with a main focus on sales to the ASEAN, Chinese and Indian markets.
The local market contribution to GOOD's income is around 95% while for exports, currently it is still small from GOOD's total income. "However, we are optimistic that we will continue to increase our export contribution in the future given that the opportunities are still very large in destination countries, especially in Asia, which has a fairly good trend lately," Ms Astriana added.
Previously GOOD President Director Hardianto Atmadja said that currently Garudafood's export contribution is 5% of total sales and is expected to be double digits in the next two to three years. (AM/MS)