JAKARTA - Kedai Sayur has bagged US$ 4 million in a new funding round led by East Ventures, the startup announced. Other investors participating in the round include SMDV, the Triputra Group, and Multi Persada.

The proceeds, according to the official announcement, will be used to engage more traditional vegetable hawkers and retailers and expand the startup’s network of sources and suppliers.

“From day one, we aim to create a tangible impact for all the fresh produce hawkers and allow them to enjoy a higher quality of life,” said Kedai Sayur CEO and co-founder Adrian Henanto as quoted by DealStreet Asia, Friday (23/8).

“We are delighted to witness the constantly increasing purchase value experienced by all of our Mitra Sayur (hawker-partners), and how most of them can even double the amount within the first six months.” (MS)