JAKARTA - Telkomsel officially launched by.U, the first digital prepaid cellular service in Indonesia that provides end-to-end digital experiences for all telecommunications needs. by.U was developed specifically for the Gen Z segment in Indonesia, which is currently projected around 44 million people.
Telkomsel President Director Emma Sri Martini said, "For the past 24 years, Telkomsel has served the Indonesian people through the availability of the widest wireless network in Indonesia, as well as being a market leader in the telecommunications industry. We believe that by.U will help Telkomsel to maintain this position for the next generation. "
by.U was specifically designed by adapting the Gen Z character of being independent, creative, always online, and prioritizing freedom. These characteristics become the three main values of development by.U, namely digitalization, personalization, and transparency.
The end-to-end digital experience that by.U presents covers the entire process of using the service, starting from the selection of delivery options, by.U telephone numbers, internet quota, additional quota (topping), to payment. Internet quota by.U can be used by users freely for 24 hours, on all Telkomsel networks (2G, 3G, 4G).
by.U provides SIM card delivery, which are initially available in several regions namely Bogor, Sukabumi, Cianjur, Depok, as well as several universities such as the University of Indonesia, Bogor Agricultural University, Padjadjaran University (Jatinangor), Gadjah Mada University, Institute of Technology Sepuluh November, and Universitas Brawijaya. For the next stage, the delivery service will cover a wider area. (LM)