JAKARTA - As of 30 September 2019, the distribution of mortgage loan (KPR) of PT Bank CIMB Niaga Tbk (BNGA) grew by 12.6% year-on-year (Y-o-Y) to Rp 32.82 trillion.
"The positive growth in the KPR business shows that the strategy we have implemented so far has been on track. We will continue to present a good customer experience such as easy process and steps to apply mortgage loan and can be done online and through video banking in the Digital Lounge," said CIMB Niaga Consumer Banking Director Lani Darmawan in Jakarta, Wednesday (6/11).
CIMB Niaga implemented a cross selling strategy by offering mortgages to existing customers such as savings customers, credit cards, bancassurance, and others. This segment continues to be the focus of the company because customers that already know and feel the experience of using CIMB Niaga products will be easier to use other products, including mortgages.
To boost the growth of mortgages, CIMB Niaga launched a variety of programs such as Special Xtra KPR which are valid until 31 December 2019 with interest rates starting from 2.4% fixed in the first year and special prices for credit fees. (LM)