JAKARTA - PT Mustika Ratu Tbk (MRAT) is targeting sales growth of 11% in 2020. Mustika Ratu is optimistic about the target since it’s in line with the company's efforts to expand the export market, develop new products and improve distribution channels.
Going forward, Mustika Ratu will target markets in Indochina region, Middle East and Africa in 2020. For information, currently the contribution of export sales is still 5% and is expected to grow next year.
In addition to expanding the export market, Mustika Ratu will also develop new products in the herbal medicine category. Contribution to revenue is still dominated by the cosmetic segment up to 88.70%, while the contribution from herbal medicine segment is still 8.16%.
As reported from Bisnis, related to distribution channels, Mustika Ratu will conduct outlet activation, improve displays in general trade and modern trade, remapping the distribution of sales coverage and strengthen digital channels. (LM)