HomeNewsVideos

Erajaya will focus on expanding its retail network this year

16 January 2020 09:51

JAKARTA. PT Erajaya Swasembada Tbk (ERAA), the largest distributor of mobile phone products in Indonesia, plans to expand its retail network this year, after opening 252 new outlets.

Djatmiko Wardoyo, Marketing Communication Director at ERAA, said that currently, the mobile phone market in Indonesia is still quite strategic. Because of that, his party did not hesitate to develop its retail network. "We believe that the Indonesian market is still prospective," Wardoyo said as quoted by Kontan on Thursday (16/1) today.

The number of new ERAA outlets opened during 2019 is indeed higher than in 2018. In 2018, the company only opened 194 new outlets. The company now has 1,049 outlets, spread across various regions.

In 2019, ERAA became the only distributor of Xiaomi phones in Indonesia. But this year, ERAA has to compete with five other distributors. This competition does not worry ERAA, because it still has other brands besides Xiaomi. (KR/AR)

© 2024 - IDN Financials - All Rights Reserved.