JAKARTA - PT Mitra Adiperkasa Tbk (MAPI), the leading lifestyle retailer in Indonesia today announced that it has signed a business partnership with global beauty company Amorepacific Group to manage Amorepacific brands in Indonesia under PT Kosmetik Lestari Adiperkasa, a wholly-owned subsidiary of MAP.
Through this partnership MAP plans to expand Amorepacific’s presence beyond Jakarta and across Bali, Surabaya and Bandung regions. More local customers are expected to have better accessibility to Amorepacific’s global brands such as Sulwhasoo, Laneige, Innisfree, Etude through the strong retail network of MAP.
"The business partnership with global beauty leader Amorepacific Group has further strengthened our global premium brand portfolio. We will give full support to Amorepacific Group bringing innovative products to modern Indonesian customers who are increasingly interested in beauty and well-being" said V.P Sharma, CEO of MAP Group.
Currently, Amorepacific is offering Sulwhasoo, Laneige, Innisfree and Mamonde and through MAP partnership, it will further add Etude to its operation. (LM)