JAKARTA - Online FMCG marketplace GudangAda has raised an undisclosed amount of seed funding from Alpha JWC Ventures, Wavemaker, and Pavilion Capital.

According to Alpha JWC managing partner Chandra Tjan, the funding round is “the largest seed round in Indonesia” and will help GudangAda empower the Indonesian FMCG ecosystem. The fresh funds, said GudangAda founder Stevensang, will be used to finance the startup’s expansion and accelerate growth.

Established in 2019, GudangAda facilitates traders in the FMCG supply chain to carry out online transactions. It seeks to empower Indonesia’s FMCG ecosystem by allowing users on the platform to carry out multiple transactions simultaneously.

“It’s a tough industry to break into. Many similar tech players have tried yet many have failed or are struggling now,” said Mr Stevensang as quoted by DealStreet Asia, Monday (10/2).

“We build our business based on our experience and deep understanding in the industry to see which are important for the FMCG players, their pain points that we can touch, and how to influence them best.” (MS)