JAKARTA. PT PP Properti (Persero) Tbk (PPRO), a property company owned by the Indonesian government, began selling apartments on Tokopedia, an e-commerce platform, to expand its digital marketing.
This was done by PPRO by cooperating with PT Puncak Properti Solusindo (UrbanAce.com), to open an official store in Tokopedia. In its official store, PPRO offers 8 apartments in a number of cities. From Bekasi, Surabaya, Malang, Semarang, Yogyakarta, Depok and Jakarta.
"This is considered important because the market is currently controlled by millennials who demand that everything is easy and affordable," said Galih Saksono, Realty Director of PPRO, as reported by Kontan on Sunday (16/2) yesterday.
In addition, PPRO also prepares a number of promos and offers to attract buyers. Starting from a 50% discount on the booking fee to additional time for payment. (KR/AR)