JAKARTA. PT Martina Berto Tbk (MBTO), a cosmetics manufacturing company also known as Martha Tilaar, is targeting to record 20% sales growth in 2020.
Muhammad Shabri Hasan, Corporate Secretary of MBTO, said the target was set according to the projected growth in 2019, which was 6%. In addition, his party has prepared a number of strategies to pursue these targets.
In 2020, MBTO will launch new products and increase sales on its digital channels. In addition, the company will also work with selected marketplaces to market their products.
To face competition with cosmetic products from Korea, MBTO has also prepared other strategies. For example, by increasing brand awareness of its products, each of which relies on domestic raw materials. (KR/AR)