JAKARTA - PT Digital Mediatama Maxima Tbk (DMMX), a digital advertising cloud infrastructure company that is a subsidiary of PT M Cash Integration Tbk (MCAS), announced its investment in PT Bumilangit Entertainment Corpora, an entertainment company that has one of its intellectual property collections (IP) for the biggest superhero comic in Asia, and partnered to form a digital content joint venture.
DMMX's investment in Bumilangit and the establishment of the JV company called PT Bumilangit Digital Mediatama is expected to be completed in the second half of 2020. After completion, DMMX will become a shareholder of Bumilangit and own 50% of the shares of the JV company, and Bumilangit will own the remaining 50%. For information, Bumilangit manages more than 1,100 characters, one of which is Gundala, the first film from Bumilangit Cinematic Universe, which broke the all-time record for Indonesia's best-selling hero film after being released in 2019.
Budiasto Kusuma, President Director of DMMX, said, "We are happy to partner with the foremost entertainment company in Indonesia with the richest IP library. Through this partnership, we hope to bring more interesting content to our advertising platform, and to engage consumers who are getting smarter and better. We also hope to be able to better serve both our retail and commercial clients by offering more sophisticated promotional strategies and opportunities for collaboration with companies."
Through this JV, DMMX will lend platform capabilities and digital expertise to Bumilangit, while gaining access to the Bumilangit IP database, which has tremendous development potential in terms of enriching DMMX content. Moreover, Bumilangit will get increased exposure from its products and services and access bundling opportunities with various DMMX clients. Thus, DMMX will be able to reach more clients, empowered with a stronger content base. (LM)