JAKARTA - PT Digital Mediatama Maxima Tbk (“DMMX”), a digital cloud advertising infrastructure company has announced the establishment of PT DMMX Media Maxima (“DMMX Media”), a wholly-owned digital media subsidiary to nurture the growing contents business.
Following the formation of the subsidiary, DMMX Media will strategically participate in Bumilangit’s upcoming film pipeline under Bumilangit Cinematic Universe Chapter 1 (“BCU”). 4 of Bumilangit’s upcoming movie productions include: 1) Virgo & the Sparklings, 2) Sri Asih, 3) Godam and Tira and 4) Si Buta Dari Gua Hantu, set to be released in 2021 to 2022. Virgo & the Sparklings is based on one of Bumilangit’s most popular IP which has an active webtoon following of more than 1.6 million subscribers.
Budiasto Kusuma, President Director of DMMX, commented, “Recognizing the tremendous growth headroom of digital contents and its synergetic benefits within our advertising platform, a dedicated team at DMMX Media will focus on growing contents business while DMMX continues to focus on its rapidly expanding digital advertising business. As DMMX Media’s content portfolio grows, we expect to deliver more innovative marketing strategies to our partners that will better engage their target audience. In doing so, we expect our Advertising Exchange Hub to gain better traction with brands and advertisers and to see more innovative product bundling strategies in our Trade Marketing segment as well.”
DMMX Media will be focused on developing the Group’s contents database which will synergize within DMMX’s advertising capabilities. Meanwhile, DMMX will support DMMX Media with its digital expertise and complement DMMX Media’s promotion and distribution efforts. (LM)