JAKARTA - PT Internusa Keramik Alamasri (INKA), a subsidiary of PT Intikeramik Alamasri Industri Tbk (IKAI), is strengthening its position as a producer of high-class ceramics by launching four new products under the brand name Essenza.
Acording to INKA Director Angelica Lie, the new products are equipped with natural designs and expected to reach a wider market. "By emphasising natural elements, we hope to reach a wider market beyond our premium customers," she said in a press release on Friday (25/9).
The natural design products are Terazzo, Marble, Basaltina, and Wood, which are expected to provide a variety of options in terms of concept and inspiration for property business actors next year.
According to Ms Lie, the property sector will recover in 2021 although it is currently under pressure due to the coronavirus (COVID-19) pandemic. "The Indonesian property market has good potential to recover," she said. (LK/MS)