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Bank KB Bukopin announces rebranding plan

15 February 2021 07:52

JAKARTA. PT Bank KB Bukopin Tbk (BBKP) in the near future will carry out a rebranding by leveraging the big name of KB Kookmin Bank. The bank also targets asset growth of 23%.

President Director of PT Bank KB Bukopin Tbk Rivan Achmad Purwanto explained that the rebranding still maintains the historical value inherent in Bank Bukopin and shows the existence of KB Kookmin. This is done in an effort to restore customers' trust and improve reputation.

Rivan in the Interactive Dialogue entitled Banking Outlook 2021 last week explained that his party this year is targeting asset growth of 23%, growth in credit distribution of 7% and growth of Third Party Funds (DPK) of 40%.

The optimistic target is based on various strategies as an effort to restore business conditions which was achieved in 2020, he explained. (AM/LM)

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