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White Horse Group enters food delivery business

24 February 2021 10:56

JAKARTA - Aiming to treat consumer’s desire for traveling, White Horse presents a food delivery service of a region so that it can be enjoyed even during a pandemic like today.

Seeing the current situation and conditions, White Horse sees opportunities in inter-city food delivery services. This service also aims to be a means of developing MSMEs in the logistics section, where the online marketplace has not facilitated all MSMEs. The White Horse food delivery feature was introduced through its subsidiary, DayTrans, with a service called DayMall. Delivery routes use routes that are already available on DayTrans, namely: Jakarta, Tangerang, Bandung, Yogyakarta, Semarang, Jepara & Solo.

The DayMall service aims to facilitate delivery of food between cities with varying food delivery durations, some arrive on the same day and some arrive the next day. For example, consumers in Jakarta can buy Prima Rasa, Bandung products and will be sent on the same day. Meanwhile, Bakpia Tugu Jogja from Yogyakarta will be sent the following day.

Director of Business Development PT. WEHA Transportasi Indonesia, Tbk, Andrianto Putera Tirtawisata said, "We are quite optimistic that this new business can help accelerate the recovery of the White Horse business. In the future, we also hope that this service will become a significant source of income and can develop in the Java & Bali area.”

Since it was first launched in September 2019 to February 2021, Day Trans has managed to get 44,000 downloaders. Previously, from 150 orders/month have now increased to 1,200-1,500 orders per month. Until this news was released, DayMall had successfully made more than 5,000 shipments. (LM)

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