JAKARTA - Based on SimilarWeb data for the Marketplace category in Indonesia during the January 2021 period, Tokopedia led the way with a traffic share of 32.04 percent. The number of monthly visits to the e-commerce service was 129.1 million.
For information, the portion of Tokopedia visits via mobile dominates by 62.7 percent, while from desktop 37.3 percent. The average visit duration was 6 minutes 37 seconds.
The second place is for Shopee with a traffic share of 29.78 percent. Meanwhile Bukalapak is in third place with a traffic share of 8.23 percent. Lazada is in fourth place with a traffic share of 7.11 present and in the fifth place Blibli with 4.22 percent.
Bank Indonesia data shows that electronic trade transactions have almost doubled amid the pandemic. The figure jumped from 80 million transactions in August 2019 to 140 million transactions in August 2020.
In a release received by idnfinancials.com, Minister of Cooperatives and MSMEs Teten Masduki said that many MSMEs can survive because they are connected to the digital marketplace and also innovate products that are suitable for new markets. However, the number of MSMEs connected to the digital marketplace is only 13%. This means that the potential for utilization of the digital marketplace by MSME activists is still very large. (LM)