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Fuji Xerox has officially changed into Fujifilm Business Innovation

05 April 2021 12:07

JAKARTA – Fuji Xerox Co Ltd., the primary partner of PT Astra Graphia Tbk (ASGR), has been formally renamed as Fujifilm Business Innovation Corp (Fujifilm). The news was relayed by Melinda Pudjo, Chief of Corporate Secretary and Communication of ASGR, through the information disclosure on Monday (5/4).

Pudjo mentioned that this new name has been effective since last week (1/4). During this transition period, the products already released in the market would still be listed under Fuji Xerox. “However, we would simultaneously start to market them under Fujifilm,” Pudjo continued.

According to Pudjo, the name change would not affect the operational activities and customer support services. The agreement with consumers regarding the service level agreement (SLA) would still be maintained by Astra Graphia.

“Our company is still the assigned exclusive distributor and would follow the new product release and marketing policies made by Fujifilm,” Pudjo continued. (LK/ZH)

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