JAKARTA. PT Repower Asia Indonesia Tbk (REAL) is optimistic in attaining marketing sales of IDR 147.96 billion this year following the recovery in property products demand in several cities.
Aulia Firdaus, the President Director of REAL, explained that the said target was made based on the sales realisation in 2020, which grew 25.25%. Firdaus also highlighted that the property business in Indonesia in 2020 was quite volatile due to the COVID-19 pandemic.
“REAL’s sales managed to climb up by 25.25%, recording the sales of IDR 12.68 billion by the end of 2020,” Firdaus claimed.
Furthermore, Firdaus feels quite optimistic regarding this marketing sales target for this year, considering several attempts of economic recovery by the government. The recovery is being enacted within the property sector by giving tax incentives for property product purchases.
“REAL applied several marketing strategies, including efficiency policies, enhanced marketing through online media, and innovations via attractive promos,” Firdaus added. (KR/ZH)