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WIFI targets potential market of middle class and MSMEs

24 June 2021 17:30

JAKARTA - PT Solusi Sinergi Digital Tb (WIFI) or Surge is currently focusing on developing micro-insurance services through Asuransi Kita, an insurance marketplace that curates various insurance products with the most complete benefits tailored to the protection needs of users.

Since it was introduced a year ago, to be precise in April 2020, Asuransi Kita has had more than 80,000 active users, most of which consist of private employees, hobby communities, and professionals. Asuransi Kita presents seven (7) protection benefits for users, ranging from accident, health, life, travel, vehicle, sports and home protection.

CEO of Surge Hermansjah Haryono said “We present our Insurance as a curated protection solution that is tailored to the protection needs of the community with various conveniences. First, the platform is very easy to use because it is integrated with all application and advertising services in the Surge ecosystem which has the potential to reach an audience population of more than 100 million people per day. Second, premium costs are very affordable starting from Rp. 5,000 with various protection options at once that can be tailored to the needs of the user. Third, the flexibility of choosing the protection time range for users starting from daily. With these various facilities, we hope that more and more layers of society can be reached and protected,” explained Hermansjah.

Users can easily access insurance services through the Asuransi Kita website page. In addition, other access can also be found through other Surge ecosystem networks which include the use of free wifi provided by the company, the Linipoin application and all applications developed by the company through the PPOB (Payment Point Online Bank) feature which will be presented in the near future. This feature will also make it easier for users in areas who are still not familiar with digital payment transactions to pay premiums.

As of early 2021, Asuransi Kita has issued more than 100,000 policies targeting more than 80,000 people. Various insurance products at Asuransi Kita have been registered and supervised by OJK. Asuransi Kita has several insurance partners including Sompo Insurance, Cigna, Sequis Life, AXA, Sinarmas Insurtech and several other partners. (LM)

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