JAKARTA - Cermati Fintech Group (CFG) launched the Banking as a Service (BaaS) technology platform product offering in Indonesia through a strategic partnership with BCA Digital, the leading digital bank in Indonesia and Blibli, the leading e-commerce in Indonesia. The integration of banking services in e-commerce is the first in Indonesia made possible through joint development between BCA Digital, Blibli and CFG.
With the integration of Blu BCA Digital in Blibli, Blibli users can enjoy a complete range of Blu BCA Digital banking services, from account opening, fund transfers, in-app payments, and more using all within the convenience of the Blibli application without the need to download or switch to other applications.
Andhy Koesnandar, CEO of Cermati Fintech Group, said, “We are very proud to partner with BCA Digital and Blibli in launching blu digital banking services within the Blibli ecosystem which is the leading e-commerce ecosystem in Indonesia by leveraging our BaaS product offering. The development of banking services, through a partnership with BCA Digital, is an expansion of the partnership with Blibli which previously we and Blibli have launched Blibli Paylater, Paylater "as a service" through a partnership with Indodana. Building a technology platform to integrate leading digital banking services from BCA Digital is a form of our commitment to continue to use technology to increase financial inclusion in Indonesia.”
Cermati Fintech Group innovates to develop an embedded finance strategy in Indonesia where banking services can be embedded in an application ecosystem that enables super application capabilities through Open API and BaaS capabilities. The BaaS offering from Cermati Fintech Group enables online and offline ecosystems to embed banking services other than insurance and BNPL services that are used as service models in their ecosystem. (LM)