JAKARTA - PT Metrodata Electronics Tbk (MTDL) continues to strengthen its gaming line in the midst of rampant gaming industry trends in Indonesia during the Covid-19 pandemic through its subsidiary PT Synnex Metrodata Indonesia (SMI) by adding a partnership with DELL Alienware.
Through collaboration with DELL Alienware, SMI will market and sell gaming notebook products and gradually to peripheral gaming products. Alienware is a subsidiary brand of DELL that focuses on gaming computer products marketed through the DELL brand.
The collaboration between SMI and DELL Alienware is expected complement the needs of gaming products in Indonesia through the SMI network which has reached more than 150 cities in 20 strategic areas in Indonesia. Currently MTDL through SMI already has more than 5,200 channel partners.
“We will continue to strengthen our business in the ICT sector by continuing to add partnerships with global partners to continue to answer the needs of ICT products and solutions in Indonesia. It is expected that with our strong marketing network, we will be able to market DELL Alienware products well and continue to strengthen our products in the gaming line,” explained Ronaldy Suhendra, SMI Director.
As an information, in the first semester of 2021 MTDL achieved revenue of IDR7.7 trillion, an increase of 23.5%. The driver of this growth was the increasing demand for various ICT products and solutions to support digitalization. MTDL continues to add products, global partners, and ICT solutions which are expected to continue to make a good contribution to MTDL’s performance in the future. One of them is in the gaming sector, where sales of MTDL gaming products in the First Semester of 2021 reached IDR712 billion or an increase of 66% YoY. (LM)