JAKARTA. Until August 2021, PT Lippo Karawaci Tbk (LPKR) has scored IDR 3.1 trillion of this year’s marketing sales target of IDR 4.2 trillion in total.
John Riady, Chief Executive Officer (CEO) of Lippo Karawaci, claims that his company has recently updated its marketing sales target to IDR 4.2 trillion. Previously, it was settled at IDR 3.5 trillion. The new objective is decided upon seeing the massive surge of 122% reported in its performance in H1 2021 and a consistently positive performance in Q3 2021. In comparison, the marketing sales in 2020 were recorded to reach IDR 2.67 trillion.
Riady further believes that his company could secure the revised marketing sales target by the end of 2021. His confidence is based on the potential success in the launch of Phase 2 of Cendana Parc in Lippo Village, the move-in-ready apartment sales, and other sales of industrial lots and commercial properties in Lippo Cikarang. (AM/ZH)