JAKARTA. The managing company of a fast-food chain, PT Fast Food Indonesia Tbk (FAST), has set up various strategies to support its performance in 2022, targeting sales growth of 24.1%.
Wachjudi Martono, Director of Fast Food Indonesia, said that if the conditions in 2022 were to recover and back as pre-pandemic customs, his company has prepared several strategies to be implemented in 2022. “If there were no lingering effects from the previous pandemic and other obstacles, we could be confident that 2022 could be our recovery year,” he stated in a public expose today (9/12).
According to Martono, FAST aims for 5%-7% sales growth by the end of this year, projecting the sales to reach IDR 5.1 trillion. “We set our target to 24.1%, increasing to IDR 6.33 trillion in 2022,” he added.
In order to attain this objective, FAST has designed some strategies, with its main one being increasing dine-in capacity in 2022 and business digitalisation. Other strategies include increasing online sales through two channels, aggregators and direct sales from applications, and the KFC website.
FAST would also bring in the Taco Bell franchise and enhance partnerships with food delivery service aggregators like Gojek, Grab, SiCepat, and Shopee to optimise integration and collaborate with its system. All in all, FAST would offer the customers many alternatives that could provide access and comfort through omnichannel sales. (AM/ZH)