JAKARTA - TaniHub Group, the leading agritech and e-grocery startup in Indonesia, ensures that stocks of fresh and processed food products are maintained by the end of 2021. The company continues to strengthen stock capacity to meet increasing consumer demand during the Christmas and New Year holiday seasons.
This step is an anticipation of TaniHub Group when there is an increase in demand for a number of staple foods in the market, namely rice, cooking oil, eggs, meat, and others. Since early 2021, TaniHub Group has anticipated higher demand growth, including during the holiday season at the end of the year.
Ritchie Goenawan, Chief Marketing Officer and Director of People & Culture TaniHub Group said, "In general the company is always able to meet consumer demand because it is supported by close relationships with farmer partners, which currently has more than 60,000 people in various regions. In addition, TaniHub Group also has a peer-to-peer lending platform TaniFund which is always actively looking for cultivation projects that can be financed, so that the harvest can be reabsorbed by TaniHub.”
TaniHub Group also continues to develop a supply-demand forecasting system to be able to accurately predict supply and demand trends for each commodity, as well as refine it with various other data points, including the effect of weather disturbances on harvests.
However, Ritchie said efforts to find more supplies from new farmers must continue. With that mission, TaniHub Group hopes to work with 1 million farmers by the end of 2022. “We remain focused on expanding our network of farmer partners or strengthening the upstream side, so that we can always provide a very reliable supply for all of our customers, both B2B and B2B. B2C. This is our homework, which has a long way to go, so we will continue to put forth efforts and invest in this aspect,” said Ritchie. (LM)