JAKARTA. PT Bumi Serpong Damai Tbk (BSDE), a property and real estate developer under Sinar Mas Group, targets to secure marketing sales of IDR 7.7 trillion by the end of 2022.
This goal matches the realisation of marketing sales of BSDE in 2021. However, it is 10% higher than the marketing sales target of the company stated in early 2021.
Hermawan Wijaya, Director of BSDE, said that the prospect of the property sector in 2022 would continue to flourish, especially due to high demands for landed houses. He will see to it that the said increased demands will be one of the main focuses of the company’s business expansion this year.
“The development of residential areas in suburban wth an integrated residential zone (residences, commercial, entertainment, and office buildings), which is the primary support for the business, are still the top choice of customers as well,” Wijaya announced in the official release today (22/2).
BSDE predicts that the sales from landed residences can cover approximately 74% of this year’s marketing sales target. Then, the sales of commercial buildings are projected to contribute 16% to the sales, while land plot sales will bring 10%.
The first-rate project of BSDE that will help to realise the marketing sales objective this year is still the BSD City project. The property unit sales in BSD City are estimated to be responsible for 65% of the marketing-sales target.
“BSDE is currently focusing on developing existing projects. Moreover, we still have land reserves of 3,752 hectares,” Wijaya added. (KR/ZH)