JAKARTA. Trans Retail Indonesia, a retail company under CT Corp, has partnered with PT Bukalapak.com Tbk (BUKA) and Growtheum Capital Partners to launch a grocery shopping platform called AlloFresh.
The said online platform will be funded with an initial investment of IDR 1 trillion. Trans Retail will support the development of AlloFresh by supplying products and establishing the supply chain. Meanwhile, BUKA will provide the needed technology.
Chairul Tanjung, Chairman of CT Corp, claimed that the launch of AlloFresh is an innovation to meet the consumers’ needs according to the changing consumption pattern in the future. “The partnership with a technology player who has acquired deep comprehension regarding the online consumer behaviour and a financial investor that is closely related to the relevant market boosts our optimism,” Tanjung claimed in the official release.
The collaboration to establish AlloFresh is also predicted to solidify Bukalapak’s position as the online-to-offline (O2O) platform in Indonesia, as mentioned by Willix Halim, President Director of BUKA. It is due to the fact that this collaboration will extend the scope of Bukalapak, now covering the retail ecosystem. “We’re elated to work together with Trans Retail and Growtheum to provide a high-quality service for all classes of Indonesian society,” Halim further claimed.
On the other hand, Amit Kunal, Managing Partner of Growtheum, said that AlloFresh establishment is the collaboration between the biggest offline retailer in the category of consumer goods in Indonesia and e-commerce. “This business will seek significant growth, prioritise careful financial measures, and aim for profitability once Growtheum secured through previous investments on other platforms,” Kunal further explained.
At the early launching stage, AlloFresh offered over 150 thousand Stock Keeping Units (SKU) from 10 thousand suppliers. This platform also provided the option for a speedy delivery within three hours to thirty minutes across the country. (KR/ZH)