JAKARTA - AstraPay, the leading digital payment application belonging to the PT Astra International Tbk (ASII) group, has appointed MoEngage to provide contextual and personalized engagement to their customers. MoEngage, an AI-enabled customer engagement platform headquartered in San Francisco, will support AstraPay to accelerate their smartphone wallet journey by leveraging the trust of the Astra ecosystem.
“In this digital age, customers expect us to provide personalized offers based on their unique behavior and individual characteristics. To better serve our customers, we need to personalize our communications,” said Amar Ibrahim, Vice President Marketing, AstraPay. "The collaboration between AstraPay and MoEngage will certainly strengthen the way we serve customers," he added.
Bank Indonesia, the central bank of the Republic of Indonesia, aims to develop the use of the Quick Response Indonesia Standard (QRIS) to increase cashless payments in the next 3 years thereby enabling the country's digital payments landscape to grow exponentially. AstraPay aims to multiply this opportunity by providing customers with a reliable and convenient digital payment offering and personalizing the experience using MoEngage. (LM)