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Euronet announces collaboration with NFCX

05 July 2022 11:11

JAKARTA - PT Abdi Anugerah Persada (AAP), a subsidiary of PT NFC Indonesia Tbk (IDX: NFCX) – MCAS Group collaborated with Euronet Worldwide, Inc. (NASDAQ: EEFT) to distribute the first Netflix prepaid vouchers in Indonesia through Alfamart (IDX: AMRT).

Consumers can now purchase prepaid Netflix vouchers through Alfamart’s Point of Sale through a printed receipt solution, making the purchase, delivery, and redemption of Netflix content much more accessible. This is possible through Euronet’s extensive track record of delivering world-class ecosystem connectivity, its brands’ partnership strength, and local partnership with AAP.

Netflix subscribers can now purchase Netflix vouchers at the nearest Alfamart locations. There are four types of vouchers, worth Rp54,000, Rp120,000, Rp153,000 and Rp186,000. Based on a survey by Media Partners Asia (MPA), Netflix subscribers only amounted to 850,000 as of January 2021. The new payment method on Netflix that uses digital vouchers is a huge potential for the growth of Netflix subscribers in Indonesia. This method also targets 51% of the population that is considered unbanked in 2021, according to Statista. Therefore, those who do not have access to online or credit/debit payments can use Netflix vouchers to subscribe to the platform easily.

Ryan Alfons Kaloh, Marketing Director of Alfamart, commented, "The partnership with Netflix certainly produces an exciting and up-to-date digital product for our customers. With the print-on- receipt method, customers can easily, quickly, and conveniently purchase various types of Netflix vouchers at Alfamart and redeem them to their Netflix account. Alfamart has more than 17.000 outlets across Indonesia with customer profiles who mostly still use cash payment. It will be a solid and powerful touch point for Netflix to reach a new segment of customers.”

Netflix vouchers are distributed in Indonesia through a strategic partnership between Euronet Worldwide and AAP. AAP is a digital product aggregator and has collaborated with Alfamart in distributing a broad range of digital products in Indonesia. Euronet Worldwide is a global technology company aggregating and distributing global content, including Netflix, Sony Playstation, Microsoft Xbox, and many others.

With a recent focus on the Asia Pacific region, specifically Indonesia, Euronet is releasing the Netflix prepaid vouchers into the Indonesian market through Alfamart. This is a new initiative for Netflix subscription payment methods in the form of vouchers, the first in Indonesia.(LM)

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