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Anteraja launches frozen delivery service

27 July 2022 10:03

JAKARTA - PT Tri Adi Bersama (Anteraja), a logistics startup which is a subsidiary of PT Adi Sarana Armada Tbk (ASSA) has released a new service in the form of Anteraja Frozen. Anteraja Frozen service was launched in line with the increasing demand for frozen food and the booming domestic Frozen Food business. In addition, the presence of food delivery solutions from Anteraja is intended to meet the high needs and interests of people who are starting to switch to online shopping, including for basic needs such as food, drinks, and the like.

Anteraja's VP of Sales & Marketing, Andri Hidayat said, “As we know, packaging and shipping are important things that must be considered in the Frozen Food business. This is because Frozen Food has a short shelf life outside. Therefore, the packaging and delivery of Frozen Food requires special handling in order to arrive safely into the hands of customers. The presence of Anteraja Frozen service is also a solution to the problems that are often encountered by Frozen Food businesses, where relatively high shipping costs are required to reach inter-city customers.”

Currently Anteraja Frozen provides inter-city delivery in the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas. The company hopes that with the certainty of delivery on the same day, coupled with the competitive shipping costs offered, this service can help Frozen Food businesses reach consumers more broadly.

“In order to maintain the quality and quality of customer packages to their destination properly, Anteraja provides a special SATRIA to handle frozen food shipments. SATRIA is equipped with a cooler bag and at operational points Freezers and various cooling facilities are also available. Not only equipped with adequate equipment, Anteraja also applies a special standard operating procedure (SOP) where temperature checks are carried out with a thermometer display on a regular basis.” Andri continued.

In the future, Anteraja is committed to continuously optimizing Anteraja Frozen services by maximizing the capacity and improving this frozen food delivery service. In addition, the expansion of the coverage area is also one of Anteraja's agenda in order to meet the needs of market delivery outside the Greater Jakarta area. For information, Anteraja targets to be able to deliver up to 1.5 million packages per day. (LM)

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