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Ministry of Industry aims to export cooking spices worth USD 2 billion

15 August 2022 18:11

JAKARTA - Indonesia has a variety of spices and processed food products with an authentic taste. Since before independence, Indonesia was known as a tropical country with fertile soil and an ideal place for growing spices. Indonesian spices and seasonings have even become a cultural heritage in the world of culinary arts.

In order to bring back the fame of Indonesian cooking spices in the eyes of the world, the government, in collaboration with various ministries and institutions, organized the Indonesia Spice Up The World (ISUTW) program to promote Indonesian cuisine, as well as promote local Indonesian brand spices and seasoning products.

"The Ministry of Industry supports the ISUTW program as an effort to promote the increase in the Indonesian spice and cooking market through domestic exhibitions, local marketplaces and global marketplaces," said Industry Minister Agus Gumiwang Kartasasmita in Jakarta, Monday (15/8).

“Currently there are 1,177 Indonesian restaurant outlets abroad, but this number has not been effective in bringing back the popularity of Indonesian spices and seasonings. Through this ISUTW, we hope that the export value of Indonesian spices and cooking spices can reach USD 2 billion and there will be as many as 4,000 Indonesian restaurants around the world by 2024," said Agus.

The ISUTW program has been designed as a strategy to introduce Indonesian spices and seasoning products abroad, including to develop a network of Indonesian restaurants abroad.

Through ISUTW, Indonesia will promote five national specialties, namely rendang, fried rice, satay, soto, and gado-gado. Because, the five types of food were recognized as the World's 50 Best Foods by CNN Travel in 2017-2021. (LM)

 

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