JAKARTA - Kredivo, a leading digital credit platform for retail consumers, continues to expand access to digital-based financial services to Indonesians in tier 2 and 3 cities. In line with this commitment, Kredivo officially collaborates with Ramayana as a retail player with a strong user network in Indonesia with various tier 2 and 3 cities to provide Paylater payment products at all Ramayana outlets. With this collaboration, all Kredivo users can use Paylater payments at 101 Ramayana outlets spread throughout Indonesia.
Indina Andamari, VP Marketing & Communications Kredivo explained Kredivo's optimism for the collaboration in optimizing the growth momentum of the retail sector in non-metropolitan cities through the use of Paylater, "Reflecting on our experience serving the needs of more than 6 million users in various parts of Indonesia, we believe in the great impact we can create through collaboration with Ramayana. Through Ramayana's strong network throughout the islands in Indonesia, we hope that this expansion of digital credit services can accelerate the regional economy, especially the stretch of the fashion retail industry in tier 2 and 3 cities."
Ramayana also sees that amid the economic growth of tier 2 and 3 cities, the integration of digital financial services with seamless physical outlets is the key to answer the needs of consumers in the digital era. Alexander A. Tumbel, Head of Loyalty Program & Merchant Acquisition Division Ramayana said, “Ramayana continues to strengthen its commitment to providing quality fashion products and always innovating according to consumer needs and changing times. Even though the world is increasingly online, the offline shopping experience must continue to provide new experiences for consumers. As such, online and offline integration is key, and we as a leading player in the Indonesian retail industry are ready to improve customer shopping convenience by providing more innovative payment options, such as Paylater. We are optimistic that our collaboration with Kredivo can be a driving force for the growth of the retail industry in Indonesia.”
Kredivo gives promos to new Kredivo users if they shop at Ramayana, which will get a direct discount of Rp50 thousand without a minimum transaction, the promo period is until December 31, 2022. Furthermore, existing Kredivo users will also get a direct discount of Rp50 thousand, with a minimum transaction of Rp250 thousand, promo period until 30 September 2022. (LM)