JAKARTA - PT Digital Mediatama Maxima Tbk (DMMX), a subsidiary of PT NFC Indonesia Tbk ("NFCX"), PT M Cash Integration Tbk ("MCAS") Group, partnered with PT Trans F&B in the use of Cloud Content Management System solutions as DMMX company's efforts to strengthen its position in the F&B industry. In the early stages of this collaboration, Trans F&B used DMMX's Cloud Content Management System solution to distribute digital promotional content at 60 Coffee Bean outlets.
This form of cooperation uses the Infrastructure as a Service (IaaS) scheme in which the DMMX invests in digital screens to provide End-to-End Service. The DMMX digital screen will be used as a digital menu board which is expected to make Trans F&B outlets more solid in being creative in displaying creative content in their outlets. DMMX's Cloud Content Management System solution can help Trans F&B produce the right and fast promotions, as well as more flexibility to adjust to the segmentation in each store. So that in the future Trans F&B will have more value in marketing their products and services and also provide more convenience for consumers who visit Trans F&B outlets.
Budiasto Kusuma, President Director of PT Digital Mediatama Maxima Tbk, said, “The collaboration with Trans F&B is the right step considering that the F&B industry in Indonesia has started to revive and is showing positive developments at this time. The combination of DMMX technology with Cloud Content Management System solutions and Trans F&B outlets spread across Indonesia is expected to encourage partner business growth and provide added value for consumers.” (LM)