JAKARTA – With 94% of transactions occuring through digital routes, PT Bank CIMB Niaga's Tbk (BNGA) capitalizes on the importance of its presence in the digital world.
“We want to embark on a digital strategy going forward,” Wan Razly Abdullah, Strategy and Finance Director of Bank CIMB Niaga Tbk told reporters at the company’s public expose in Jakarta, December 7, 2015.
With over 94% of the volume transactions occurring via digital routes, capitalizing on this growth is a strategy that should be focused on, especially because CIMB Niaga is already far behind leading banks such as Bank Mandiri, BCA (Bank Central Asia) and BRI (Bank Rakyat Indonesia) whom already have an extensive physical branch network.
“To expand our network (through physical branches), our reach, this will be a considerable cost to us,” Abdullah commented.
CIMB’s digital routes have already shown promising growth. CIMB Click Internet Banking experienced 25% growth, GoMobile phone application experienced 45% growth, and Rekening Ponsel (Mobile Phone Accounts) experienced over 100% growth in terms of the number of users over the past year.
“We see the demand and the rapid growth coming from all channels, from internet, mobile, e-wallet. With this we hope we can expand the business faster and also more cost effective going forward” Abdullah added.
CIMB Niaga will continuously launch products to cater growth with its users in the digital realm. (CH)