JAKARTA - Director of PT Unilever Indonesia Tbk (UNVR) Hemant Bakshi speaks on behalf of management at the company's public expose in Jakarta. He explains that during the period of Ramadan, Indonesian consumers undergo a dramatic change in lifestyle which ultimately affects their purchasing behavior.
"If you look an average rate at which the market was growing and then you see what happens during Ramadan, the increase in market size is almost 20%," Hemant Bakshi explained.
During the month of Ramadan, according to Unilever data in 2015, sales of food, beverages, home care and personal care products have propensity to grow. This, Bakshi agrees, is a key moment when the company needs to take advantage of consumer purchasing patterns.
According to him, this is the solution to, "How do we win not only with consumers but how do we win in key moments?" and also leading to something the director described as a big opportunity while consumers are keen to buy products. (CH)