PT Bank Amar Indonesia Tbk (AMAR), also known as Bank Amar, was founded in 1991 in Surabaya under the name PT Anglomas International Bank. It changed its name in 2014. The bank position itself as a digital bank focusing on the retail sector and micro, small, and medium enterprises. They launched the app Tunaiku as a superior product. It is a fintech app that offers non-collateral loans fast and conveniently. Besides that, the bank also offers other banking services, such as savings account, checking accounts, deposit accounts, and business loans. Clients can also do all these services through the app Senyumku.