IKAI expands distribution in local markets

14 February 2020 06:29

JAKARTA - PT Internusa Keramik Alamsari Tbk (IKAI) is expanding the distribution of Essenza ceramic products with one of the leading distributors in Indonesia. With 32 retail outlets, the company is optimistic that ceramics sales will increase this year.

As quoted from a press release, Thursday (13/2), a number of retail outlets which are distributors of IKAI products are located in Java and Bali. This area is considered still potential to absorb ceramic products due to the growth of property, resorts and hotels in line with government support in the tourism sector. Until the end of this year, the company's products will be in 19 retail outlets, including cooperation with four outlets in March 2020.

Yohas Raffli, President Director of IKAI said the partnership with local distributors will increase sales volume, especially Essenza products. "Through this partnership, we are moving in a new direction so that we will continue to grow," he said.

According to him, cooperation in expanding distribution with retail outlet owners is a long-term strategy to increase sales volume. Moreover, the current demand for ceramics in the domestic market continues to strengthen. (LK)

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