JAKARTA - The Ministry of Industry is intensively facilitating domestic small and medium industry (IKM) players to expand their export markets. One of the strategic steps was to involve them at international scale exhibitions, such as the Ambiente event in Germany.
"Given the considerable potential of the handicraft industry in the country, we consistently continue to play an active role in promoting national handicraft products so that they are able to dominate the domestic market to the global arena," said the Director General of the Small, Medium and Various Industries (IKMA) of the Ministry of Industry, Gati Wibawaningsih in Jakarta, Monday (17/2).
According to Gati, participation in the Ambiente exhibition is a strategy to showcase the Indonesian SMI craft products, in addition to competing with superior products in the export market. Ambiente is the largest trade show for the consumer goods sector and business venues for business people in the interior decoration, gifts and premiums as well as table and diningware sectors.
It is held annually at the Messe Frankfurt, Germany and is participated by more than 96 participating countries. This year's exhibition was held on February 8-12, 2019.
The Director General of IKMA also explained, in the facilitation of the Ambiente exhibition, the curated IKM participants received promotional facilitation to display their best handicraft products, especially home décor. Because these products are in great demand by potential buyers (wholesalers or retailers) who visit the Ambiente exhibition. The eight Indonesian IKMs facilitated by the Directorate General of IKMA of the Ministry of Industry, were able to record sales value during the exhibition of USD1.57 million. (LM)