JAKARTA - PT Telekomunikasi Seluler (Telkomsel) and PT Bank Mandiri (Persero) Tbk (Mandiri), together with PT M Cash Integrasi Tbk (MCAS Group), collaborated with Bumilangit to launch an edition of Telkomsel internet physical vouchers and Mandiri e-Money cards with Bumilangit characters. This synergy is a real commitment in supporting the development of the creative industry in Indonesia.
As a leading digital telecommunications company in Indonesia, also a part of the top state-owned enterprise (BUMN), TelkomGroup, has served more than 173.5 million customers. Now, Telkomsel, together with Bumilangit, presents an innovation by launching the Bumilangit edition of physical internet vouchers, targeted to be a card that can be collected by Telkomsel loyal customers as well as fans of Bumilangit characters. In collaboration with MCAS Group, 60,000-units of the Telkomsel Internet Physical Vouchers with Bumilangit edition will be available in Alfamart modern trade channels within Telkomsel’s operational areas, Jabodetabek, West Java in the initial stage. Moving forward, few million units of vouchers will gradually become available to the broader region.
In this collaboration, Mandiri also launched e-Money cards with a new design that portrays local hero characters of Bumilangit as part of the Indonesian Proud Movement campaign that invites people to become Patriots of the Nation to support local industries and continue building a creative economy.
President Director of Telkomsel, Hendri Mulya Syam, explained,"Telkomsel's collaboration with Bumilangit to launch physical internet vouchers with local hero character designs is our step to support the work of our nation's children. We hope that the presence of these physical internet vouchers with Bumilangit characters edition can provide added value for Telkomsel customers to understand local wisdom at a deeper level. Physical internet vouchers are now one of the solutions increasingly favored by many Telkomsel Prepaid customers. By prioritizing a customer-centric principle to accommodate customer feedback, we continue to complement the advantages of physical internet vouchers with a variety of choices of daily package validity periods, quota amounts at more affordable prices." (LM)