JAKARTA. PT Matahari Department Store Tbk (LPPF), a retail under Lippo Group, announced its latest collaboration with Tokopedia, launching the Matahari Official Store.
The official store of Matahari in the e-commerce platform Tokopedia is projected to be able to provide more options in local and international fashion. “The collaboration with Tokopedia is one of our strategic attempt in driving the creative industry forward and offering shopping alternatives,” Terry O’Connor, CEO of Matahari.
Yudhiaji Kusuma, VP of Marketplace of Tokopedia, claimed that the collaboration with Matahari is a manifestation of the commitment to support local business owners, including the fashion industry, and put them on the digital stage.
“We believe that business owners who maintain online marketing are deemed stronger as they managed to keep their businesses afloat,” Kusuma explained.
In Ramadan 2022, Tokopedia noticed that the fashion category is one of the categories with the most rapid increase in transactions. This trend reflects how high the consumers’ enthusiasm is in meeting their fashion needs from their own home. (KR/ZH)