JAKARTA - Software-as-a-service (SaaS) startup Advotics has raised US$ 2.7 million in a seed funding round led by East Ventures. A number of undisclosed investors also participated in the round.
The startup said it would use the fresh funds to utilise deeper technology in product development and for customer growth acceleration.
Advotics focuses on helping facilitating supply chain stakeholders in creating data-driven decision-making and digitise companies’ trade and distribution activities. It also provides management and analytics platform to track distributions for better analytics, price and distribution control.
The startup has signed deals with over 50 corporate clients such as ExxonMobil, HM Sampoerna, and Danone.
“Advotics also provides industries’ highly-demanded features, such as in-store productivity app for workforces with geo-tracking, dispatch and route management system, offline-to-online marketing, B2B commerce platform, and powerful BI and analytics dashboard for management,” said Advotics CTO and co-founder Hendi Chandi as quoted by DealStreet Asia, Tuesday (14/5).
“With this product portfolio, Advotics can cater to the needs of both larger corporate and smaller SME segment.” (MS)