JAKARTA - PasarPolis is inaugurating a partnership with the Indonesian digital wallet DANA to expand the microinsurance offer and reach more customers in Indonesia. Starting today, all prospective customers can purchase micro life insurance and inpatient insurance through the DANA Siaga feature in the DANA application starting from Rp 8,000 per month. This is one of the most affordable life and health insurance protections in Indonesia.
"This strategic partnership with DANA further strengthens PasarPolis's commitment in realizing easy insurance access through technology. Through a data analysis approach, we are able to dig deeper into the needs of consumers and provide innovative and affordable products that have a positive impact on people's lives. By working with DANA, which is one of the most popular digital wallets in Indonesia, we believe we can reach more potential customers and protect them from risks caused by health issues," said Nova Regina Taner, VP Partnership of PasarPolis.
The launch of cooperation with DANA is in line with PasarPolis's plan to expand into the B2C (Business-to-Consumer) business model. Previously, PasarPolis focused on B2B (Business-to-Business) business models, by collaborating with strategic business partners. This means that PasarPolis's technology team must be able to create a system that can be adopted by its partner platforms, such as DANA.
Going forward, PasarPolis will also continue to innovate by using a dynamic pricing system so that it can offer unique protection according to the needs of each consumer. (LM)