LPPF - PT. Matahari Department Store Tbk

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JAKARTA - Indian retail startup Perpule has launched an e-commerce platform called Perpule E-Commerce+ in Southeast Asia.

Through the platform, offline retailers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam can run their own online platforms and mobile apps.

"We are delighted to enter the Southeast Asian market, and we will do our best to serve customers using a technology-based platform," Perpule CEO Abhinav Pathak said in an official statement received by IDNFinancials.com, Thursday (9/7).

"We are very pleased to officially announce our presence in Indonesia, Malaysia, Thailand, Singapore, and the Philippines, and we will do anything to help retailers reach success in their online journey."

According to data from Perpule, the Southeast Asian retail market is worth over US$700 billion, and retailers are gradually adopting technology, particularly e-commerce, mainly due to the coronavirus (COVID-19) crisis.

In Indonesia, Perpule is partnering PT Matahari Department Store (LPPF) in preparing a project to provide solutions for business challenges during the pandemic. The project, said Matahari CFO Niraj Jain, is using a customer first and solution mindset approach.

"Perpule's platform has been built with the appropriate focus to support growing modern retail needs, and we can see it used widely in all of our stores in the future," Mr Jain said.

"We welcome them in Indonesia and we are pleased to be part of their journey in building the best retail practise for the next generation together." (MS)