JAKARTA - PT Kimia Farma Apotek, a subsidiary of PT Kimia Farma Tbk (KAEF), announces plans to deploy Cloud Advertising Solutions developed by PT Digital Mediatama Maxima Tbk (DMMX), a member of PT M Cash Integrasi Tbk (MCAS), through its subsidiary PT Digital Consumer Engagement (DCE).
With this partnership, digital cloud advertising screens will be deployed at 1,200 Kimia Farma Apotek throughout Indonesia. Deployment of the screens is expected to be completed in the first quarter of 2021.
Through this collaboration, it is expected that the DMMX will be able to present a marketing ecosystem based on Cloud Advertising Solutions in the form of an integrated digital screen for PT Kimia Farma Apotek in its network of outlets. With this solution, PT Kimia Farma Apotek will be able to execute more attractive marketing content quickly, precisely, intelligently, and holistically. This can be the initial foundation for the development of marketing communications via digital technology in the future.
Nurtjahjo Walujo Wibowo, President Director of PT Kimia Farma Apotek commented, “We are pleased to work with DMMX to deploy their digital display solution at 1,200 of our pharmacies. Through this partnership, we hope to improve the customer experience of patrons to our pharmacies and engage them on a more personal level. In addition, DMMX solution will open new streams of revenue and improve our per-store profitability in the long run. Progressively, we are looking to explore further collaboration opportunities with DMMX and integrate more of their capabilities within our day-to-day processes.”
The initial phase of this partnership will see one screen deployed at each of the designated 1,200 pharmacies. As the partnership between Kimia Farma Apotek and DMMX progresses, DMMX solutions can potentially be deployed at PT Kimia Farma Diagnostika, the subsidiary of PT Kimia Farma Apotek, which has businesses in the fields of clinics and clinical laboratories. (LM)