JAKARTA. PT Digital Mediatama Maxima Tbk (DMMX), the digital business subsidiary of PT NFC Indonesia Tbk (NFCX), announced its latest collaboration with RANS Entertainment to establish a joint venture company called PT DMMX Rans Digital (Digirans).
DMMX and RANS will create a digital marketing platform through Digirans. For information, RANS is an agency that has more than 300 thousand content creators and influencers in Indonesia.
Budiasto Kusuma, President Director of DMMX and Digirans, assessed that this collaboration will strengthen Digirans' digital marketing infrastructure. "The new faces that are already quite popular from the RANS will increase the attractiveness of our marketing strategy," said Kusuma in a press release received by idnfinancials.com today.
Meanwhile Raffi Ahmad, Owner of RANS, welcomed this collaboration because it has the potential to increase the audience reach of content creators. "We also hope that this platform can become a space for exchange of ideas between content creators and empower new talents," said Ahmad.
DMMX and RANS did not mention how much investment was spent to set up Digirans. However, based on idnfinancials.com data, DMMX had cash and cash equivalents of IDR 244.25 billion as of September 30, 2020. (KR/LM)