JAKARTA – PT Martina Berto Tbk (MBTO) set the business growth rate target to 10% to 15% by the end of the year, partnering with PT Tigaraksa Satria Tbk (TGKA) to optimise the marketing and its cosmetic products. Director of Martina Berto, Iwan Herwanto, announces this objective in the information disclosure, quoted today (24/8).
It is further specified that the selected MBTO’s products to be distributed via the Modern Trade Key Account of TGKA across Indonesia would include Sariayu, Rudy Hadisuwarno Cosmetics, Mirabella, and Biokos. “The company is optimistic that the distribution network and range of Tigataksa would improve even distribution of our products, from Aceh to Papua,” Herwanto claims.
According to Herwanto, the said partner is currently striving to expand modern trade outlets in small cities in Indonesia. The future performance growth is projected to reach approximately 25% alongside a 100% national reach through modern stores owned by Tigaraksa. “Martina Berto products are expected to be more easily found by customers in all areas,” he adds.
As of June 2021, MBTO records net sales of IDR 90.795 billion, sliding off from the sales reported last year of IDR 167.34 billion. The biggest contribution comes from cosmetic sales of IDR 58.51 billion, followed by herbal medicines of IDR 1.1 billion, and others of IDR 71.41 billion. They bring the gross sales to IDR 131.02 billion, excluding the return rate and sales discounts. (LK/ZH)