JAKARTA - AromaMIX™, launched by Firmenich, the world’s largest privately owned fragrance and taste company, is a new digital platform that provides a one-stop, fragrance design solution for entrepreneurs and brand owners. It is the first of its kind, catering exclusively to Southeast Asia, starting with Indonesia.
AromaMIX™ offers a unique selection of olfactive themes that can be easily mixed by customers to create a distinct fragrance, matching their brand’s personality and positioning.
At Firmenich we continue to focus on the transformation of our business model leveraging digital platforms and artificial intelligence to augment creation, customer service and innovation, in the service of all types of customers,” said Ilaria Resta, President for Perfumery. “This new platform will guide young entrepreneurs and niche brands in the growing market of Southeast Asia to co-create and select the best perfume for their needs, and conveniently deliver samples and orders to their doorsteps in record time, dramatically increasing speed to market and market success.”
AromaMIX™ offers what customers demand to create differentiation and win their consumers: flexibility and infinite fragrance combinations. With an accelerated and simplified process for fragrance samples and fragrance order delivery, AromaMIX™ significantly reduces the time it takes to get the fragrance from concept to the shelves.
“We are excited to be leading this transformation first in Indonesia and adding values to support mid to small entrepreneurs in building their brands,” says Levenza Toh, VP Perfumery for SEA, Japan and Korea. “Customers can now receive AromaMIX™ samples within 3 working days in Jakarta, significantly increasing their speed to market.”
Following the launch of AromaMIX™ in Indonesia, the platform will also launch in other Southeast Asian countries. (LM)