JAKARTA – Indonesia Marketing Association (IMA) has encouraged its members to design programs that will drive the economy based on their respective competencies. As of now, IMA manages 100 chapters and 1,350 members in Indonesia.

In the press release quoted Monday (22/5), Suparno Djasmin, President of IMA, expressed his wish for all chapters of IMA to participate in generating impactful programs, utilising opportunities that arise post-COVID-19.

“I wish for these 100 chapters of IMA that are spread throughout Indonesia are able to create programs that will inspire stakeholders through concrete programs,” Djasmin said in the National Work Meeting of IMA in Padang, West Sumatra, last week.

According to Djasmin, the current global economic outlook has yet to recover as the world financial sector are still adversely affected by other things. He listed Silicon Valley Bank and Credit Suisse bank runs as examples. On top of this, high inflations in various countries, as the aftermath of Russia-Ukraine geopolitical conflict and COVID-19 pandemic, still occur.

The global inflation has started to subside following the intervention of major central banks, including the Fed that have been continuously increased its interest rate in 10 consecutive rounds, now reaching 5%. The interest raise is intended to curb down the inflation rate.

Furthermore, Djasmin said that Indonesia is able to survive as its inflation rate starts to decline to a level lower than 5.5% seen at the end of 2022. On top of this, rupiah exchange rate has been stable at approximately IDR 15,000 per USD. (LK/ZH)